Graphic Business News

MTN launches i-Fest

By: Suad Yakubu
CEO of MTN Ghana,Selorm Adadevoh delivering a speech
CEO of MTN Ghana, Selorm Adadevoh delivering a speech

The leading telecommunications service provider in Voice and Data and Mobile Money services, MTN Ghana has launched this years edition of its ce annual Internet Festival.

Dubbed i-Fest, the celebration is a month-long festival aimed at creating awareness about the Internet and the immense benefits of a brighter connected world.

The years celebration is under the theme; "making video a lifestyle – learn, work and play”.

The Chief Executive Officer (CEO) of MTN, Mr. Selorm Adadevoh addressing participants at the launch said that in a digital broadcast on MTN’s social media channels, there has been the increase in the number of smartphones on the MTN network had given room for more people to develop and share their own videos.

He said; “as an enabler in the digital space, MTN is using i-Fest month to show our valued customers how they can search, stream and download relevant video content from the internet to improve their lives."

He added that the introduction of a special offer on the Internet Bundle code *138#, known as the MTN Video Bundles, would offers customers highly discounted bundles to suit their lifestyle. 

Outlining a series of activities lined  up for this year’s MTN i-Fest, he said: “there would be a digital fair organized in partnership with Original Equipment Manufacturers (OEMs),  and Digital Service providers  during which  there will be a display of several innovations driven by MTN Ghana’s unparalleled 4G data service. 

“Other activities include Campus Storms, Regional Trader Fora and Social Media Video Contests," he explained. 


Mr Adadevoh indicated that there would be completions where emerging winners would be awarded 4G high end 4G smartphones and shopping vouchers.

"MTN is committed to using the iFest to drive video usage by customers in a digital age, where there is a lot of video content available for learning, working and playing," he said.

In furtherance, he said the public would get opportunity to learn from experts at the Digital Fairs, new ways of using YouTube and other video platforms to enhance their businesses and new career insights. 

"In addition to data education and awareness, MTN has introduced platforms such MTN Play and MTN Shortz where customers can visit to upload and download video content," he indicated. 

Know this

MTN currently has over 12 million data subscribers on its network.

The growth of data subscriptions on MTN’s network has been catalyzed by several activities, key among them i-Fest, which was launched in 2011.

With the rollout of 4G in all regional capitals and key cities, MTN has further demonstrated its commitment to continue to lead the telecom sector in the delivery of digital services to Ghanaians.