Graphic Business News

Govt urged to setup fund for creative industry

By: Maclean Kwofi
Panelists at the Global Afrofuturism workshop
Panelists at the Global Afrofuturism workshop

Discussants at a workshop on afrofuturism have asked for a deliberate policy on cultural movement that uses the frame of scientific fiction and fantasy to redesign the history of the country to help grow fortunes in the creative industry.

Such policy, the discussants said should be able to invoke a vision of a technically advanced and generally hopeful future in which Ghanaian citizens and businesses could take advantage.

As a result, they also proposed the establishment of a national equity fund to support companies in the creative industry to generate strong and fascinating content using indigenous culture heritage for the market.

The views of the stakeholders, which focused on how the country could take advantage of its cultural heritage, dominated discussions at the Global Afrofuturism Workshop by Open Foundation West Africa on August 11 in Accra.

The workshop also highlighted the dire need to push more African contents about heroes and heroines onto the internet, as well as giving insight into the contributions of African scientists and film makers.

Deliberate attempt
The Chief Executive Officer (CEO) of the Leti Arts Ghana, Mr Eryam Tawiah, underscored the need for a deliberate attempt to narrate the history of the country in favour of its citizens.

“In doing that we need to create fantasies that kids growing up today could relate in their environment. We should be making movies that shows that a scientist went to space or the centre of the world from Ghana and not always America,” he said.

He said the government needed to develop a policy to support the creative and technology industry to generate strong and fascinating content for the media.

According to him, developing content for the media was a crucial step to reserve the infiltration of the country’s media space by foreign content which is currently thwarting its rich heritage.

“So, there should be support for the creation of content for the local market because it is very expensive to create content. Very often I belief most media space goes waste in Ghana because most of the content does not project the country and so companies in the industry need to build new content in localities in which they operate,” he added.

Mr Tawiah’s company Leti Arts develop authentic African content to a worldwide audience, through meaningful games and digital comic characters.

“We celebrate our continent’s vast histories, folklores and cultures and pit them against a backdrop of the real-world contemporary Africa – proving that African-created content has an essential place on the global stage.”

Develop technology
The Director of E-Sports Ghana, Mr Kwasi Hayford, said the country needed to develop its own technology by learning from others to tell the Ghanaian story in its own way in order to grow its fortunes.

“We need to develop our own technology by learning from other countries to tell our story and increase our exposure to the world,” he said.

Also, he said the creative industry needed a strong collaborations between the government and private sector for growth.

The Co-Founder of Jay Dot Creations, Mr Jeffrey Agyapong, said until the country focus and develop its own culture heritage, it would not be able to benefit from it.

“I think that we should constantly project our culture heritage through a deliberate policy and the world will accept it and recognise us for who we are,” he added.