Graphic Business News

2 firms partner to deepen insurance penetration 

By: Graphic Business

An insurance firm, Hollard Ghana has partnered with Melcom Ghana to make insurance more accessible to Ghanaians and widen insurance penetration in the country.

The partnership will enable Hollard to provide insurance products, starting with life insurance and savings policies to customers of the retail giant, Melcom Ghana, via an in-store Hollard-on-the-go booth.

“We continue to do our part to improve insurance penetration in Ghana by making insurance more accessible. Melcom is where Ghana shops so it makes sense to enable shoppers to easily pick up insurance as they do their regular shopping.

"Melcom customers can shop, buy insurance, pay premiums, make claims or simply enquire," the Group CEO of Hollard Ghana, Patience Akyianu, at the launch held at the Melcom Plus store at North Industrial Area in Accra.

“There is great benefit when insurance and retail giants’ partner. Our partnership with Melcom speaks to our continued effort to put our customers and Ghanaian public at the forefront of what we do. We trust Melcom is the right partner because they emulate our purpose to enable more people to create and secure a better future.” Akyianu added.

On his part, Group Chairman of Melcom Ghana, Bhagwan Khubchandani, said, “We’re elated to enter this partnership with Hollard. For over 30 years we have contributed to socio-economic development of Ghana by making retail accessible to Ghanaians. Now, we are pleased to include insurance via this partnership with Hollard. It is a strategic fit.

"The growth of Melcom is largely due to the support of our customers so we will do what we must to also make life easier for them.

Insurance is an enabler of social good, so we are on the right track. Our goal is to become a one-stop-shop for all shopper needs.”

The Managing Director of Hollard Life Assurance, Nashiru Iddrisu, added “We have trained business executives, well-versed in Hollard Life’s suite of products. We guarantee all customers of Melcom that visit our Hollard-on-the-go-booths will be served with utmost care and attention.”

About Hollard Ghana

The country’s favourite insurance group Hollard Ghana, with subsidiaries Hollard Insurance and Hollard Life Assurance combines its deep local knowledge of the market with the world-class expertise of an international insurance brand.

With feet firmly planted on Ghanaian soil but Headquartered in South Africa, Hollard delivers innovative insurance solutions customized to the unique risks Ghanaians face.

Hollard was previously Metropolitan Insurance which operated in Ghana for over 25 years.

Hollard offers various life and general insurance products including funeral, personal accident, motor, business and home.

Beyond various nationwide office branches and Hollard 2U franchise shops, Ghanaians can also find Hollard at Shell Fuel Station, Welcome Shops for all their insurance needs.

About Melcom Limited

Melcom Limited is West Africa’s Leading Organized Retail Chain and is a true local home grown Retail Super Brand. Established in 1989, it has footprints across Ghana with 46 retail stores and 8 Cash n Carry outlets, making it a preferred shopping destination.

Melcom has been adjudged a SUPER BRAND and rated as one of the Top Business Houses in Ghana year after year.